Your company’s website is its most valuable marketing tool. If your organization fails to invest properly in design, development, and digital marketing, you’ll quickly find yourselves lagging behind the competition. A hasty and haphazard approach to your company website won’t get the job done. Fortunately you should have no trouble finding a dynamic website design company in your area. It’s important to be involved in the process however, as that helps the firm you’ve hired tailor the website to your company’s needs.
Chances are you’re not an expert on website design, and the whole process may seem a bit overwhelming. With just a little bit of research and studying however, you can gain a firm grasp on the basics of design and development. The best designers and developers adhere to a few guidelines that ensure they deliver a fantastic website. If you understand these concepts things become much simpler.
Let’s take a look at a few tips and tricks from expert designers and developers:
Tips for Design
- Content is King, never forget that. Marketing online is a competitive game, if you want to stand out from your competitors you will need top-notch content. A well-written and frequently updated blog is essential, as is freshly rotating content on your front page. Remember, everything doesn’t have to be original, but don’t get carried away with linking and borrowing content from other sources. Make users feel like a visit to your company’s website is worth their time.
- Always remember SEO. Search engine optimization can be the lifeblood of your company site. There is a vast difference in traffic from the top few search results to even the 9th and 10th results. SEO takes careful planning and dedication, without it your website may not see much traffic at all. Be sure to work with an experienced digital marketing agency who can design and develop your website with SEO in mind.
- A responsive website is a must. People are surfing the web on all different devices with many different screen sizes. Even desktop PCs and notebooks have a wide variety of screen options available. Your website needs to display and function properly on every device and screen. Shoppers and potential customers or clients will often abandon your website if it’s not optimized for mobile. With a responsive website you won’t run into this issue, and there will be no need to have separate sites for mobile and traditional.
- Bring in a professional photographer. Stock imagery looks and feels generic, and it is obvious when a company is using it on their website. There is a dramatic difference when high quality, professional images are used on a website. Great photography can set your website apart from the competition. In addition, customers will notice and appreciate your attention to detail. Furthermore, stock images have a high chances of being used by other websites, therefore showing as duplicate content. This may hurt your search engine ranking as web crawlers prefer original content.
- Design with branding in mind. You want your brand image to be clear and readily identifiable throughout your website. If you’re operating a new company, make sure the logo you (or your design team) create is memorable and reflective of your company. Place your logo on each web page and make sure it links back to the homepage. If your brand can become synonymous with quality your website will benefit greatly.
- Test and re-test. This is one of the most important phases of any website build process. It’s imperative that you discover any broken links or features before your website launches. When certain things on your website don’t work it can lead directly to a high bounce rate, something you definitely need to avoid. Rigorous testing throughout the build is a must.
What to Avoid
- A set it and forget it mentality. Your website needs constant attention and maintenance. This includes adding the fresh content and routinely checking for issues that may develop. If you simply get your website online and forget about it, you’ll be wasting your money. Most competent web developers will provide this service on a retainer basis, hopefully saving your company money!
- Clutter. Your website doesn’t need annoying flash banners and pop ups. It will do nothing but drive users away and increase your bounce rate. Go for a minimalistic design that features intuitive navigation. Never leave users wondering where to go next. Keep things simple and never overcrowd your homepage.
If you’re starting a new business or you just haven’t taken a close look at your website and online marketing presence in a while, the time to act is now. It’s quite likely your competition is already investing in their online image, so you can’t afford to miss out. Look around your area for a design and development team that can meet your company’s needs.